Common Myths In SEO

common-myths-in-seo

Search engine optimization (SEO) has always been tangled in a web of myths and misconceptions. With self-appointed “tech gurus” everywhere, it is unavoidable that there will be some misinformation about SEO being spread around. Today, let us debunk some of the most common myths about SEO.

 

1. It’s a one-time thing

The internet is dynamic and ever-changing. Software and websites get updated all the time and the same goes to search engines as well. If you have only done SEO once for your website, chances are some of the algorithms have changed by now, the content may be outdated or some the links may be broken.

 

This is exactly why SEO is an on-going process that needs constant maintenance and time for it to kick in. If you have outdated information on your website or blog posts, it is a good idea to put in the time to update the necessary information. Going back to basics, having quality and up-to-date content is more important than plain quantity.

 

2. Keyword research is useless

Many people think that individual keywords do not matter as much as the context and overall meaning after an update to Google’s algorithm. The truth is that search engines are getting smarter and more sophisticated. Nowadays, they care more about search intent. This makes keywords even more important as you should optimize your content based on the search intent.

 

3. So keywords are still important, so more is better right?

In the past, keyword stuffing could be somewhat effective. However, modern algorithms easily detect spammy keywords and any attempts to stuff them will only do harm to your website ranking. Instead, you should focus on crafting relevant and good quality content with those keywords.

 

A good tip to follow is to write your content naturally and insert the keywords where it is relevant. The baseline here is that you are still writing for human audiences. Spammy keywords make the overall text unnatural and unattractive to your readers.

 

4. More backlinks are always better

Whatever we do in SEO, quality trumps quantity every single time. The same goes for building backlinks. Search engines are smart enough to detect if you are trying to spam a bunch of low-quality links such as paid ones or link farms. It is better for you to focus on building links with high authority websites that are relevant to your own.

 

5. Higher rankings get you more money

Contrary to popular belief, getting top rankings in searches do not automatically bring in more revenue for your business. Higher rankings simply boost organic traffic as more people get to see your website. Other factors such as unattractive website design and poor products have huge roles in terms of sales too.

 

For example, you own a stunning storefront with the best interior and exterior designs. However, your products need to be equally good as well to generate sales. SEO works to increase traffic, it is up to you and your products to close the deal. Ultimately, it still depends on user search intent to determine if they will purchase a product or service from your website.

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Latest Google Algorithm Updates You Should Know

Vector content marketing concept in flat style - working with digital content on tablet pc with bright touchscreen

First and foremost, why Google? As we all know, it is currently the undisputed king of search engines. Remember the last time you used Google to search for information? Chances are it was a recent event. This is why optimizing for Google is definitely the most effective search engine optimization (SEO) strategy.

 

Google uses a complex algorithm to crawl, index and rank websites. In simple term, it scans a website and determines its quality and relevancy. Whenever a user enters a search query, a complex system is used to retrieve the most relevant websites and display them in the search engine results page (SERP). Needless to say, websites with better quality content and relevance will be rewarded with higher rankings.

 

While they usually roll out minor tweaks and updates constantly, there will be occasional algorithmic updates that can actually impact SERP results. Here are some of the latest major updates from Google that you should take note of.

 

June 2019 Broad Core Update

3 months after the March Update, Google announced the June 2019 Broad Core Update. Being fairly new one, it is hard for experts to get an idea of what changed. Early analysis showed that some of the March updates were being reverted. Gambling sites and those in the health niche were also affected. Further analysis needs to be done as the update was rolled out only recently.

 

March 2019 Broad Core Update

Based on expert sources, this update is one of the biggest updates that we have seen in years! However, the folks at Google remain reclusive and it is up to us to analyse its impacts. Typically, a broad core update does not aim to target any specific industries or niche markets.

 

As Google did not share many details even months after the update, people are still trying to figure out what changed. Some analysis showed that the update is acting as a rollback of previous updates. In any case, it will be up to Google to reveal some details if it is indeed a major update.

 

August 2018 ‘Medic’ Update

As one of the biggest updates in 2018, the August 2018 Broad Core Update was also coined as the ‘Medic’ update. This is because it has significantly affected many websites related to the healthcare and wellness industry. Statistics have also shown that websites with higher domain authority are favoured in rankings.

 

There have also been significant ranking fluctuations for Your Money or Your Life (YMYL) pages. Google refers to YMYL websites as those that could “potentially impact the future happiness, health, financial security, or safety of users.” Being another broad core update, it means that there is very little that website owners can do if they are affected. As usual, it is always recommended for websites to improve their Expertise, Authoritativeness and Trust (E.A.T).

 

July 2018 ‘Speed’ Update

There are many factors that could potentially affect your SEO efforts and one of it is speed. Google updates are always aimed at improving user experience and this includes page speed as well. The ‘Speed’ update was rolled out to target websites that deliver the slowest experiences. This means that it will only affect your website if it is very, very slow. However, it does not mean that your website will not rank well. Experts interpret that even slow and clunky pages can still rank as long as there is still quality and relevant content.

 

What can we expect?

Google updates its search algorithm on a daily basis. With so many changes happening, it is difficult for websites to try and adapt to every single one of them. Google has been stressing that websites should not worry too much about these changes as long as they focus on building quality and relevant content. For now, there is not much that websites can do but heed Google’s advice and continue strengthening their content and improving user experience.

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Why Do You Need Professional SEO Services?

professional-seo-services

If you are a business owner trying to go digital, chances are that you have already heard of search engine optimization (SEO). While you can easily look for guides and tips online, managing your own SEO campaign is not an easy job. In that case, why not seek expert help instead? Here are some of the reasons why you need professional SEO services.

 

1. Cost-effective

Unless you are running a huge corporation, having your own in-house SEO team may be more effort than it’s worth. Having to divert resources to train your own SEO team, why not just sign up with the experts and be done with it? Professional agencies will be able to carry out effective campaigns at a lower cost compared to running your own in-house team.

 

2. Professional expertise

Being the experts, SEO specialists are well-trained for the job. They will be able to properly analyze your website and quickly determine which parts require optimization work. Even if you read up on basic guidelines and tips, professional agencies know them by the back of their hand. This means that they can come up with better and more efficient SEO strategies for you. They can do it better and faster.

 

3. The right tools for the job

Running your own in-house team, you may not even know about all the resources and tools that are available. There are countless plugins, analytics software and programs that can be used for SEO projects. Professional agencies are well-equipped with the tools and resources required to develop an efficient SEO strategy.

 

4. Dynamic rules and algorithm

Digital marketing is a dynamic and fast-paced industry. Search engine algorithms update and change all the time. What is effective today may not work tomorrow. Professional agencies always stay ahead of the pack when it comes to the latest in SEO updates. They will be able to adapt to the changing rule set so that your business always maintains a competitive edge.

 

5. Detailed analytics

Nowadays, any webmaster or business owner can sign up for their own web analytics. They produce valuable information and statistics about your SEO campaign. However, knowing what to do with all the numbers and graphs is a different story altogether. Let the experts take over and they will know what needs tweaking in your SEO strategy.

 

If you are looking to build a competitive edge over your business rivals, drop us a message today! Our proven track record will be an invaluable addition to your business.

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The Craft of Link Building

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Just like keyword research and quality content, link building is another integral component of any successful SEO campaign. SEO experts agree that links are one of the most important factors for effective SEO.

 

Also known as backlinks or external links, these are HTML hyperlinks that bring users to another website when clicked. To rank higher in search engine results, your website should have plenty of trustworthy links.

 

Why is it important?

The simplest explanation is to establish authority for your site. Establishing trust and authoritativeness for your website is one of the best ways of generating more traffic.

 

Inbound links act as little indicators that your site is trusted and has quality content. Assume that you are looking for a nice café to have dinner. You would definitely go for the café that has 10 recommendations rather than those without.

 

This is why links are important as they tell people that “Hey, this site is legit!”

 

Other than that, it also helps to establish your brand presence. Having many relevant and quality links will show that your site is an authority within that particular niche.

 

With more people coming into your site, you will be able to better market your brand. In the long term, people will automatically relate that niche to your website.

 

Quantity Vs Quality

There should not even be a debate when it comes to prioritizing quantity or quality.

 

Having quality links from reputable sites are definitely much better than having a bunch of them from dodgy content farms. Google is getting smarter has even launched an update that penalizes those that spam or buy links from such farms.

 

Other than that, link building is also a two-way affair. Your website should contain both inbound and outbound links.

 

Before you even start working on your links, you must have something worth linking to in the first place. This is why the best SEO practice is to have unique and quality content that appeals to your audience.

 

For new websites, don’t worry about the number of quality links that you can get. Just focus on making your website more user-friendly and appealing. Also, make sure that you write authentic and engaging content.

 

Once that is done, you can begin by submitting your website for listings or referrals from other authoritative sites. If all goes well, you might even get a link or two from renowned sites.

 

It’s always the same, start small and work with what you have. Generate good content and you will be rewarded in the long term.

 

TLDR – Too Long, Didn’t Read

Link building is a method of establishing authority and trust for your website. That being said, having quality links is better than a bunch of links purchased from shady link farms. Making quality connections is the definitive recipe for success.

 

If you still have any questions about link building or SEO in general, do contact us today!

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Top 6 Things You Should Know About SEO

light-bulb-seo-ideas

Search engine optimization (SEO) is the process of increasing website traffic via organic search results. Good SEO practice will generate both quantity and quality traffic. Modern search engines use a complex algorithm to crawl, index and rank your website. Here are the top 6 things that you should know about SEO in general.

 

1. Content

Gone are the days where stuffing your content full of keywords could result in better rankings. Search engine algorithms have become better at detecting keyword stuffing and penalize websites that do so. Nowadays, they are more likely to focus more on websites having quality content. In this case, making sure that your written content is genuinely engaging and interesting will be more likely to result in higher rankings.

 

2. Page speed

Online shopping has become a booming industry as people enjoy the convenience it offers. Statistics have shown that most internet users expect a webpage to load within 2-3 seconds. Any longer than that and rebound rates will skyrocket exponentially. This is why having fast page speed is very important for user experience. Making sure that your website is optimized for page speed can definitely help to attract traffic and keep them engaged.

 

3. Traffic does not mean profit

Imagine this, you have a lovely storefront that is able to attract tonnes of customers. However, they will not buy anything if you do not have attractive products. Besides, there are also window shoppers who do not intend on buying at all. What SEO does is to pull in more organic traffic. Generating better sales or leads ultimately depends on buyer intention and the products that you offer.

 

4. Link building

With SEO, building trust through link building is an important part. The key here is to have credible inbound links that point towards your site. Search engines are looking for links that are earned. Major search engines are cracking down on paid and unnatural link building behaviour. Therefore, it is better to earn links by having quality content or products and have reputable sites endorse them.

 

5. It gets technical

Fixing technical issues is now more important than ever when it comes to SEO. Messy layouts and buggy buttons are all red alerts of a bad website. Search engines put a lot of emphasis on websites that have excellent content management setups. Good site-wide navigation also makes crawling and indexing your website that much easier. In addition, search engines like Google also reward secure websites with a boost in ranking.

 

6. It takes a while

Lastly, SEO does not bring instantaneous results. Search engines require time to crawl and index your website. A good SEO strategy usually requires a period of 3-6 months to show its results. Just know that it is like planting your own garden of crops. It takes time to eventually reap the fruits of your labour. On the other hand, you can always engage with professional SEO services.

 

 

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http-vs-https

HTTP VS HTTPS

http-vs-https

OK let’s get to the point – what is HTTPS anyway? Is it really necessary for you to switch your site over and is it worth the hassle of doing so?

 

The argument for HTTP and HTTPS has been a long-standing one. Until recently, the majority of websites that use HTTPS are e-commerce platforms. However, in 2014 Google announced that HTTPS sites will receive a minor bump in search rankings. This means that using HTTPS lets you gain a competitive edge over those who do not.

 

Let’s get to basics

HTTP stands for Hypertext Transfer Protocol. It is basically a set of rules that allows web browsers and servers to communicate with each other. One of the problems that stick out like a sore thumb is the fact that information is not encrypted. Sensitive information such as banking details and passwords can be easily stolen!

 

On the other hand, HTTPS is short for Hypertext Transfer Protocol Secure. If the extra word is any indication, HTTPS protocols use a Secure Sockets Layer (SSL) certificate. This creates a secure encrypted connection that protects your sensitive information. This is why e-commerce sites that deal with large amounts of transactions have always used this to protect payment details. However, HTTPS is unable to prevent hackers from stealing from cached pages on the browser.

 

How HTTPS can improve your SEO efforts

Boost your rankings

Coming out from Google itself, HTTPS sites will be rewarded with a bump in search engine rankings. This means that more people are likely to visit your site through organic searches. This alone should be sufficient to get you to switch over to HTTPS.

 

Security and trust

It’s a simple fact – would you rather buy items from a secure encrypted website or one that is not? All of us would go for the former without even hesitating. Knowing that the website is safe and encrypted helps to build trust among visitors. Users can visit your site safely knowing that all of their sensitive and confidential information is protected. This could also potentially mean better leads and purchases.

 

Mobile optimization

Google created Accelerated Mobile Pages (AMP) to load content on mobile devices quickly. As many studies have shown, fast page loading speed is one of the major criteria users look for. Not to mention that the majority of internet users are now surfing through mobile devices. To use AMP features, you need to have HTTPS.

 

In short, HTTPS can do a lot for your site. If you wish to switch over but have no idea on how to do so, send us a message today! As one of the most experienced digital marketing agencies around, we can definitely work out a solution for you.

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How SEO Can Help Your Business?

how-seo-helps-business

The SEO industry has boomed over the past few years as more companies and businesses are more aware of their usefulness. As of now, the SEO industry is as competitive as ever. If you are still wondering if you should invest in SEO, have a look below to see how it can help your business.

 

Increases web traffic

SEO allows your website to be ranked higher. A higher ranking means that searches and traffic are more likely to be diverted into your website. More clicks and visitors will usually result in higher conversion rates. Unlike conventional marketing methods, search engine rankings are long term rewards for your effort.

 

Establish brand awareness

Letting others know more about your branding is one of the most effective ways of marketing. Whenever users search for a product that you are selling, you would want to appear on the top search results. Many customers share a similar belief that companies that appear in the top will have higher credibility. This will directly result in higher click-through rates, traffic and increased brand recognition.

 

SEO is cost-effective

Compared with pay-per-click advertising, you are able to increase website traffic without having to pay a fortune. An effective SEO strategy naturally boosts organic traffic. With higher rankings, your website will receive more incoming traffic. By conducting SEO, you can save up on a few bucks which you can then invest in your business elsewhere. In the long term, you can definitely save up a significant sum as opposed to constant ad campaigns.

 

Zero downtime

The main perk of ranking high in search engines is that they are stable. It will not disappear even when you go to bed or rest. This means that SEO will be able to generate and increase website traffic all day long for every single day. Even if rankings do drop, they will not happen immediately and you would have sufficient time to carry out further optimizations.

 

Quality traffic

More traffic does not necessarily mean higher conversion rates or leads. SEO however, does pull in more quality traffic as you are optimizing your website for those actively seeking for your services or products. When people find your website, it is mostly because they are searching for something that you are selling. This is why optimizing for keywords is essential in SEO as it helps to identify user search intent.

 

If you want to stay ahead of your rivals, feel free to send us a message today! Let us show you how effective SEO can help your business.

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image of SEO information in 2019

What is SEO in 2019?

image of SEO information in 2019

Effective SEO is all about keeping yourselves ahead of the pack. As more websites compete to earn the coveted top search results, making sure that you are well-informed can let you dominate the search rankings. Use the most efficient strategies, while adapting for any upcoming trends. Here are some of the things that you should know about SEO in 2019.

Fewer organic clicks

Nowadays, many websites are experiencing less organic clicks largely due to more advanced SERP features and Google Ads. Users are able to obtain more information through rich snippets, FAQs and knowledge boxes in the results page. More ads also mean that those who pay for them are more likely to get higher clicks. All of these mean that optimizing your website is more important than ever to compete for those few precious top spots.

Know how users search

Long gone are the days where simply optimizing for keywords is able to generate more traffic. Nowadays, an effective SEO strategy needs to take into account search intent. Once you know why people are searching for that particular keyword, then you can carry out better optimization strategies. The best method is simply by trial and error.

Mobile-friendly optimization

As mobile searches get more popular, search engines like Google are now using mobile versions of your website for indexing. This means that your mobile site will now heavily affect search result rankings. With mobile searches on an upward trend, making sure that your website is optimized for mobile-friendliness will be a huge boost.

The need for speed

Page speed is one of the most important aspects of your website. Many studies have already shown that users expect a webpage to load within 2-3 seconds. Any more than that and you may risk them exiting the site already. Faster load speeds will lead to a better user experience.

Schema Markup

As rich snippets and more advanced SERP features affect website traffic, Schema Markup is more than just about letting the search engine know what your website is all about. Effective Schema Markup allows the SERP to display useful information such as reviews, contact details, mailing address and other relevant information.

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5 Effective Ways to Optimize Your Keyword Usage

Effective Keywords

Let’s say you own a clothing brand in Kuala Lumpur.  You’re just starting out but you’ve got the means and the budget for an effective online campaign.

The aim of your campaigns is to establish a digital presence and create awareness for itself. So this means that you’ll have to be on top of your SEO game to make it happen.

But after 5 months of producing consistent content, your website is still stuck on the 20th page of Google search results. You wonder what you’re doing wrong.

Is your content too long? Is it too descriptive? Is that even a thing? Did you fail to follow certain guidelines?

All of these questions plague your mind. Just what exactly are you doing wrong?

In reality, while your content matters, it’s actually the type of keywords you use that make all the difference!

1. Use Synonyms

One of the best things about Google is that it’s great at identifying similar words. So if you’re running out of keywords to implement into your content, use synonyms.

For example:

  • Auto repairs
  • Auto inspection services
  • Auto upgrades
  • Auto repair service

Synonyms you can use: fix, mend, restoration, restore, customization, installation etc.

Despite the fact that Google isn’t aware of the intent of the keywords, it can still identify keyword clusters and create search results based on the core of these keywords and synonyms.

2. Use a Keyword Research Tool

If you believe that businesses create their own keywords, that’s far from the truth. You will need to use a keyword finder to find relevant keywords in your field/industry. For this, Google AdWords is the perfect software that will help you find the right keywords.

3. Split The Keywords/Placement Matters

How you optimize keywords makes all the difference. Don’t make the rookie mistake of inserting them wherever you feel they look good.

Keywords need to be strategically placed so that the content looks natural. You don’t want it to look too “sales-y,” i.e., making the reader uncomfortable.

Think about it.

Would you invest in a brand if it comes on too strong about how great they are? When you read an article, it should be convincing. An article should allow the reader to make decisions but also appeal to them.

For example: you have to use the keyword “auto repair services.”

Our auto repair services are reliable. If you’re looking for auto repair services in XYZ, we assure you that we are the best in the industry.

So get in touch with us for reliable auto repairs.

While this may not look as bad, it can drive away clients because it’s overwhelming to read. Notice how the paragraph uses “auto repair shop” multiple times. Repetition can distract readers and even drive them away!

Now take this example:

Are you looking for reliable auto repair services in KL? Feel free to contact us at 03-11223123.

Whether it’s repairs or maintenance, we offer reliable and quick solutions for all your automobile needs!

This example is more elaborate, talks about the services and the benefits of hiring the company. But more than that, it has strategically utilized the keyword without overwhelming the reader.

4. Analyze the Keywords

Just because Google AdWords gives you a set of keywords doesn’t mean you should use all of them. You need to analyze which keywords will be more beneficial.

Pick the keywords accordingly. On the bright side, you’ll get a Google Search Volume list that will show you how effective the keywords generated are.

For example:

  • Auto Repairs – 320
  • Auto Repair Shop – 320
  • Auto Inspection Services – 260
  • Fix Your Automobile – 160

This way, you can decide which keywords to pick.

5. Determine How Competitive Your Keywords Are

Google Ads uses a special algorithm to help you evaluate the value of your keywords. This will help you get a picture of how competitive your keywords are.

When you’re competing with different businesses in the same industry, you need to be on top of your game.

You’ll get a list of opportunity scores of the keywords and from there you can decide which ones to use.

Locus-T is an SEO Agency that offers comprehensive digital marketing solutions to businesses across Malaysia. Whether it’s SEO services, PPC marketing, FB Advertising or web development, they’ve got you covered!

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LOCUS-T Online Sdn Bhd acquires Macromac Webtech’s SEO Web Development Business

handshakeLOCUS-T Online Sdn Bhd, an Internet marketing company based in Malaysia, announced today its completion of acquiring SEO and web development business of Macromac Webtech Sdn Bhd (MWSB), a Malaysian operating subsidiary of Marcomac Group of Companies, an ITC solution provider listed in the London Stock Exchange. The transaction was closed on 3 November 2014.

The said acquisition was finalized with a cash consideration of RM60,000, which is expected to further enhance LOCUS-T’s position as the leading internet marketing services provider in Malaysia. LOCUS-T believes that this will enable the company to provide clients of both companies with greater edge in the online marketplace, through greater capabilities to reach target audience more effectively and efficiently, attain greater traffic and conversion, leading to higher Return of Investment (ROI) with their investments.

“MWSB has impressive expertise and track record in SEO and web development, and this acquisition will serve as a good challenge for us. We are confident that we will be able to outperform the said track record laid by MWSB, by providing better, even more comprehensive solutions to our clients,” stated Deric Wong, LOCUS-T’s Head of Operation.


About LOCUS-T ONLINE SDN BHD
LOCUS-T is an ISO 9001:2008 QMS-certified online marketing company established in year 1999, working closely with and has earned partnership and reseller statuses with three well-known search engines – Google, Baidu and Yahoo!, through providing a variety of online marketing solution to help businesses direct traffic and enhance sales. The company follows strict protocols and is dedicated to deliver services of the highest quality to clients.

More information, please visit http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/12146265.html

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