Sin Chew Business Excellence Awards

LOCUS-T Takes Away Two Sin Chew Business Excellence Awards

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LOCUS-T wins the “Digital and Technology Business Excellence Award” and the “Business Excellence Award” from Sin Chew Business Excellence Awards

PETALING JAYA, Selangor – This week, LOCUS-T received the “Digital and Technology Business Excellence Award” and the “Business Excellence Award” from Sin Chew Business Excellence Awards for their utmost excellence in all key business management disciplines.

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The Awards is positioned as one of the most trusted and prestigious business awards program in Malaysia with emphasis on strategic management approaches. Its primary target audience is SMEs by nomination followed by secondary audience in the non-SMEs corporate sector by invitation.

Since 1999, LOCUS-T has been specialising in Internet Marketing industry even when Internet Marketing was still new to the world. By utilizing the search engines on the internet, they are one of the earliest Pioneer search marketing agency in Malaysia that is partnered with Google AdWords Premier SME Partner, Alibaba.com Authorized Channel Partner, and Sole Strategic Partner for Baidu, Official PayPal Partner and many more.

With 19 years of experience, they have offered their professional services in strategic Internet Marketing solutions (SEO, SEM, PPC, Display Network Advertising) to more than 6,000 clients.

With Locus-T ever growing digital marketing business and their ability to adapt to the ever changing business environment, they have successfully won two awards from the Sin Chew Business Excellence Awards which are the “Digital and Technology Business Excellence Award” and the “Business Excellence Award”.

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5 Effective Ways to Optimize Your Keyword Usage

Effective Keywords

Let’s say you own a clothing brand in Kuala Lumpur.  You’re just starting out but you’ve got the means and the budget for an effective online campaign.

The aim of your campaigns is to establish a digital presence and create awareness for itself. So this means that you’ll have to be on top of your SEO game to make it happen.

But after 5 months of producing consistent content, your website is still stuck on the 20th page of Google search results. You wonder what you’re doing wrong.

Is your content too long? Is it too descriptive? Is that even a thing? Did you fail to follow certain guidelines?

All of these questions plague your mind. Just what exactly are you doing wrong?

In reality, while your content matters, it’s actually the type of keywords you use that make all the difference!

1. Use Synonyms

One of the best things about Google is that it’s great at identifying similar words. So if you’re running out of keywords to implement into your content, use synonyms.

For example:

  • Auto repairs
  • Auto inspection services
  • Auto upgrades
  • Auto repair service

Synonyms you can use: fix, mend, restoration, restore, customization, installation etc.

Despite the fact that Google isn’t aware of the intent of the keywords, it can still identify keyword clusters and create search results based on the core of these keywords and synonyms.

2. Use a Keyword Research Tool

If you believe that businesses create their own keywords, that’s far from the truth. You will need to use a keyword finder to find relevant keywords in your field/industry. For this, Google AdWords is the perfect software that will help you find the right keywords.

3. Split The Keywords/Placement Matters

How you optimize keywords makes all the difference. Don’t make the rookie mistake of inserting them wherever you feel they look good.

Keywords need to be strategically placed so that the content looks natural. You don’t want it to look too “sales-y,” i.e., making the reader uncomfortable.

Think about it.

Would you invest in a brand if it comes on too strong about how great they are? When you read an article, it should be convincing. An article should allow the reader to make decisions but also appeal to them.

For example: you have to use the keyword “auto repair services.”

Our auto repair services are reliable. If you’re looking for auto repair services in XYZ, we assure you that we are the best in the industry.

So get in touch with us for reliable auto repairs.

While this may not look as bad, it can drive away clients because it’s overwhelming to read. Notice how the paragraph uses “auto repair shop” multiple times. Repetition can distract readers and even drive them away!

Now take this example:

Are you looking for reliable auto repair services in KL? Feel free to contact us at 03-11223123.

Whether it’s repairs or maintenance, we offer reliable and quick solutions for all your automobile needs!

This example is more elaborate, talks about the services and the benefits of hiring the company. But more than that, it has strategically utilized the keyword without overwhelming the reader.

4. Analyze the Keywords

Just because Google AdWords gives you a set of keywords doesn’t mean you should use all of them. You need to analyze which keywords will be more beneficial.

Pick the keywords accordingly. On the bright side, you’ll get a Google Search Volume list that will show you how effective the keywords generated are.

For example:

  • Auto Repairs – 320
  • Auto Repair Shop – 320
  • Auto Inspection Services – 260
  • Fix Your Automobile – 160

This way, you can decide which keywords to pick.

5. Determine How Competitive Your Keywords Are

Google Ads uses a special algorithm to help you evaluate the value of your keywords. This will help you get a picture of how competitive your keywords are.

When you’re competing with different businesses in the same industry, you need to be on top of your game.

You’ll get a list of opportunity scores of the keywords and from there you can decide which ones to use.

Locus-T is an SEO Agency that offers comprehensive digital marketing solutions to businesses across Malaysia. Whether it’s SEO services, PPC marketing, FB Advertising or web development, they’ve got you covered!

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Projects For Happiness

Have you heard of the story of a boy, who tried to save a starfish that was washed up onto the beach? Despite his effort, an old man responded by telling him that it would not make a difference because there were thousands of starfishes lying on the beach. How many can the boy actually save?
The little boy picked up another starfish and threw it back into the sea. He told the old man that he could make a difference to this one. The old man then understood that every little act of kindness is capable of changing one person’s life.

At that moment, he started picking up the starfishes and throwing them back into the ocean. People who were walking by saw their actions and slowly, more and more people came to join in the effort of rescuing the starfishes.
KHIND Starfish Foundation is founded on the basis of this story, and they are now doing their part in giving back to society.

“Projects for Happiness” is a programme by KHIND, intended for university students to design a project aimed at eradicating poverty and social problems in Malaysia. KHIND encourages students to use their creativity and innovation to come up with projects that aim to promote happiness while emphasising on the cause of poverty and social problems. The themes that participants should focus on are: poverty eradication, education, cultural and performing arts, environmental protection, animal welfare and racial harmony when constructing their proposals.

Amelia Earhart once said, “A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.”

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CEO of the KHIND Starfish Foundation, Cheng Ping Keat, at one of the ceremonies for this year’s Projects For Happiness.

Since 2014, KHIND has been funding a maximum of RM10,000 to each of the successful groups in this competition, so that their projects can become reality. Countless sponsored projects have been a success, such as volunteer-based tuition, providing jobs for Myanmar refugees and organising a play that features HIV-positive actors. These acts of kindness have brought smiles to so many individuals, fulfilling the purpose of the project.

In conjunction with this year’s “Projects for Happiness”, LOCUS-T Online will be lending a hand in giving back to the community. LOCUS-T Online is one of Malaysia’s leading online marketing companies endowed with 18 years of experience in the online advertising discipline. LOCUS-T Online provides services like Search Engine Optimisation (SEO), Google Adwords and Facebook advertising. This year, they will be sponsoring funds for this charitable programme while being part of the panel to judge the winners of the competition.

LOCUS-T Online, who is also a Google Adwords Premier Partner, is utilising this opportunity to accomplish its corporate social responsibility (CSR). Through “Projects for Happiness”, LOCUS-T wishes to gain a better understanding in CSR by involving themselves in this activity. In compliance with its objective in spreading happiness, LOCUS-T Online will make every effort to contribute to the underprivileged society.

For more information about “Projects for Happiness”, please log on to:
http://www.khindstarfishfoundation.org.my/about-project.php

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Two boys looking at the exhibition photos that were done by a group of university students for their project research.
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Visitors listening to nursery rhymes of the Teochew culture and (right) visitors identifying the village structure of Sungai Udang portrayed in an exhibition.
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University students presenting their project proposal to judges of the KHIND Projects for Happiness.
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KHIND Starfish Foundation CEO, Mr Cheng Ping Keat presenting a poster of the Projects For Happiness programme.

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Locus-T awarded Malaysia’s SME 100 Fast Moving Companies Award 2014

sme100-awards-01LOCUS-T Online Sdn Bhd, an internet marketing agency established and based in Malaysia, was recently awarded the Malaysia’s SME 100 Fast Moving Companies Awards 2014 at Nexus@ Connexion, Bangsar South on December 11, 2014.

SME100 is an Annual Recognition Award programme organised by SME & Entrepreneurship Magazine. The awards identify and recognise Malaysia’s fast moving small and medium enterprises (SMEs) with a focus on growth (turnover, profit and market share) and resilience (best practices, sustainability and vision). Independently researched, ranked and published, SME 100 ranks the top and fast moving companies based on quantitative and qualitative criteria.

The award, in LOCUS-T’s opinion, serves as recognition to the internet marketing agency for having shown great potential, achieved leading excellence in the ICT industry, as well as having contributed to the economic growth of the country. The agency attributes the recognition to the hard work, dedication and perseverance of its employees, and would like to acknowledge the contribution and support of all of the agency’s clients as important elements in enabling LOCUS-T to become the leading player in the agency.

“It is an honour to be given such a prestigious award. This is definitely one of the best ways to end the year of 2014 for us at LOCUS-T. We would strive to provide even better services to our clients in the coming year, and hopefully we would be here again for the award a year later”, said, Joseph Ting, LOCUS-T’s Head of Sales.
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LOCUS-T Online Sdn Bhd acquires Macromac Webtech’s SEO Web Development Business

handshakeLOCUS-T Online Sdn Bhd, an Internet marketing company based in Malaysia, announced today its completion of acquiring SEO and web development business of Macromac Webtech Sdn Bhd (MWSB), a Malaysian operating subsidiary of Marcomac Group of Companies, an ITC solution provider listed in the London Stock Exchange. The transaction was closed on 3 November 2014.

The said acquisition was finalized with a cash consideration of RM60,000, which is expected to further enhance LOCUS-T’s position as the leading internet marketing services provider in Malaysia. LOCUS-T believes that this will enable the company to provide clients of both companies with greater edge in the online marketplace, through greater capabilities to reach target audience more effectively and efficiently, attain greater traffic and conversion, leading to higher Return of Investment (ROI) with their investments.

“MWSB has impressive expertise and track record in SEO and web development, and this acquisition will serve as a good challenge for us. We are confident that we will be able to outperform the said track record laid by MWSB, by providing better, even more comprehensive solutions to our clients,” stated Deric Wong, LOCUS-T’s Head of Operation.


About LOCUS-T ONLINE SDN BHD
LOCUS-T is an ISO 9001:2008 QMS-certified online marketing company established in year 1999, working closely with and has earned partnership and reseller statuses with three well-known search engines – Google, Baidu and Yahoo!, through providing a variety of online marketing solution to help businesses direct traffic and enhance sales. The company follows strict protocols and is dedicated to deliver services of the highest quality to clients.

More information, please visit http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/12146265.html

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TEDxISKL

LOCUS-T sponsored the first ever TEDx@ISKL event

LOCUS-T, a leading online marketing company based in Malaysia, became one of the sponsors of the student-organized TEDx@ISKL event held last Saturday, October 11th, 2014, at the Ampang Campus of the International School of Kuala Lumpur (ISKL).

The brand TEDx is a program consisting of self-organized local events, where “x” denotes that these events are organized independent of TED, bringing people together instead to share TED-like experiences. The TEDx initiative grants free licenses to people around the world to organize TED-style events in their communities with talks and live speakers.

The TED Conference provides the TEDx program with general guidance and subjects the said program to certain rules and regulations, all the while without being directly involved in the TEDx local events.

The TEDx@ISKL event featured speakers from all walks of life with diverse experiences, from the co-founder of a virtual medical clinic and a director of the SportsKid Project, to a renowned slam poet, and two International High School students, attempting to tackle some of humanity’s toughest questions and answered them with innovation, enterprise and enduring optimism.

This diversity is promptly reflected in topics shared, ranging from ways to encourage reading in children, by Andrew Cox, a student of ISKL; to insights about getting creative, by Ming Han Ho, a renowned Malaysian Youtuber; to experiences and details about using the internet to revolutionize healthcare and cut costs, by Dr. Jay Parkinson, CEO and co-founder of Sherpaa, one of the most renowned virtual healthcare services.

Audience comprised of guests, students, parents, alumni, faculty and friends of ISKL, equally as diverse as the speakers and topics shared, whom are of different ages and originated from a number of countries throughout the world, attended the event.

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The sponsorship of this event is LOCUS-T’s way of identifying with TED’s mission of upholding the Ideas Worth Spreading spirit, which strives to have world-changing ideas disseminated globally through a series of talks; as well as a way of offering support to local efforts in continuing TED’s mission, by helping organizations, communities and individuals spark deep conversations and connections, to improve learning experience and inspire positive changes.

LOCUS-T, with a mission to help companies based in Malaysia to grow and reach further heights through providing top notch online marketing services, is honored to take part as a sponsor, to support such far-reaching efforts to develop communities and change the world for the better. The company will strive to continue to encourage and support similar events in the future.

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LOCUS-T invited to the Google Partner All-Star Summit 2014

LOCUS-T has been one of the agencies being invited to attend Google’s Partner All-Stars Summit at its headquarters – the Googleplex located at San Jose, California, held on August 27 and 28, 2014.

Googleplex 2014

Arrived at Googleplex at 8am for registration, followed by free flow breakfast

Google Partners is a platform from Google designed to enable online marketing agencies and consultants to get the most out of the relationship with search engine giant. Qualifying for Google Partner status is an uphill struggle, with being certified in the Adwords platform, meeting minimum spend requirements and steadfast adherence to a list of best practices such as the use of ad scheduling and ad extensions, remarketing setup and account optimization, just to name a few.
Googleplex 2014

Welcome all Google Partners around 50+ countries

All attendees from more than 280 Google Partners from over 50 countries invited to the All-Stars Summit at Googleplex got an inside look at a variety of Google’s marketing and beta products, as well as received hands on training from Google experts. Topics, delivered mostly through a series of presentations, were primarily focused on Google Shopping Experience, Google Analytics, YouTube, and Google+, among many others. The learning experience enabled these Google Partners to serve better and take internet marketing standards worldwide to new heights.

“It is our pleasure to be chosen to be a part of this summit with Google Partners from all over the world. This is truly a remarkable learning experience,” said Deric Wong, Head of Operation, who represented LOCUS-T, Malaysia’s first internet marketing agency to be certified as a Google Partner, to attend the international All-Stars Summit event alongside winners from other countries.

Googleplex 2014

Learning a great deal from a total of 11 presentations within TWO days

Being one of the eight from Southeast Asia invited to the All-Stars Summit Trip, LOCUS-T will continue to strive to provide Google AdWords Services of even higher quality, to current and future clients from a myriad of industries in Malaysia, as well as aiming to qualify for the next Google Partner All-Stars Summit event.

About LOCUS-T ONLINE SDN BHD
LOCUS-T is a Google Partner-certified company experienced and specializes in various internet marketing based services, serving over 1,000 satisfied clients in Malaysia and Singapore throughout the past 14 years. The company follows strict protocols and is dedicated in delivering Google AdWords services that are of the highest quality to clients.

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LOCUS-T SPONSORED THE AOTY AWARDS IN MALAYSIA OF YEAR 2014

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LOCUS-T, an internet marketing company with 14 years of experience awarded with partnership and reseller statuses by Baidu, Google and Yahoo!, sponsored the fifth Agency of the Year (AOTY) Awards, to celebrate the best advertising and marketing agencies Malaysia has to offer. Other sponsors and partners of this year’s AOTY Awards included HISTORY™, Lifetime, ACTIVE Network, Freeflow Productions and Tiger Beer.

The Agency of the Year (AOTY) Awards ceremony and gala dinner was held by Advertising + Marketing (A + M) Magazine to present the AOTY Awards to winning agencies. The first presentation of the awards were held in Singapore back in 2008, to celebrate the best of the best within the industry according to the people that really mattered; their clients. AOTY Awards were then expanded to Hong Kong and Malaysia in 2010, to cater to agencies operating in these markets. The prestigious awards served as a challenge for agencies to out-perform each other and eventually raising the bar for the industry in their respective local markets. With 2014 marking the fifth year of its inception, the AOTY Awards vowed to continue striving to serve as Malaysia’s leading barometer for agency performance across key marketing disciplines.

LOCUS-T’s main objective of sponsoring the awards was to promote the company’s internet marketing services and products, now further enhanced with the strategic marketing partnership with Baidu, to the participating agencies of the awards, as well as their client marketers. LOCUS-T hoped that through providing the agencies with excellent internet marketing services with Baidu, the additional marketing channel gained would yield them better results in terms of both revenue and number of target clients/customers, thus taking their businesses to greater heights.

The most notable winner in this year’s awards would be Leo Burnett / Arc Worldwide, which won the ultimate Overall Agency of the Year Award back in 2012 and this year, managing to pull off an impressive feat of bag seven Gold awards out of the ten AOTY Awards categories. Thirty campaign-based MARKies awards were also awarded that night, with Publicis Malaysia winning the Overall Creative Ideas MARKie, and Mindshare Malaysia claiming the Best Media Usage MARKie.

LOCUS-T was honoured to be a sponsor to one such prestigious event, and will strive to provide better assistance in the form of high quality internet marketing services, to the cream of the crop in the advertising and marketing industry in Malaysia, allowing them to grow further and perform at even higher standards.

For more about LOCUS-T’s Google AdWords Advertising, please click here.

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Google’s New Keyword Planner – How to use & what’s Changed?

Most of us will agree with the fact that Google has changed the way we use Internet. From storing documents and attracting customers with Google AdWords to sending money via Google wallet, the company has impressed us with innovative solutions. Recently Google has launched another revolutionary service – Google Keyword Planner (Read https://support.google.com/adwords/answer/3141229?hl=en)

Google Keyword Planner

New layout, simple & clean

While discussing about the advantages and features of the new Google Keyword Planner in a single article is difficult, we will briefly point out how to use it in the best possible way and the changes that it has introduced. For knowing more about Google’s new Keyword Planner, read on.


What’s New about Google’s New Keyword Planner?

New Keyword Planner

Find new keywords related to your website, product or service

  1. The new Keyword Planner offers an extensive range of features. For example, using this planner, you can find new keywords, based on the product/services you offer and the landing page URL. You can also use different criteria, such as, search network, language and country for acquiring more accurate estimates on results for respective keywords.
  2. Another interesting fact about the new Keyword Planner is that it acts as a ‘wizard’ for developing AdWords campaigns. This Keyword Planner takes the advertiser through several steps, such as, choosing keywords for incorporating them in the ‘Keywords Plan’, acquiring approximate budget estimates for the selected keywords, and finally, exporting your data. In general, unlike the old keywords tool, the new keyword planner acts like a shopping cart.
  3. Another interesting fact about the new Keyword Planner is that it can combine different keyword lists. Let us assume that you specialize in car dealership. Now, using the new Keyword Planner, you can prepare a keyword list that contains names of the cars and the areas where you offer your service. Thereafter, you can also acquire estimates on the new keywords.

Now that we have highlighted the features of the new Keyword Planner, we will discuss the best ways of using it.

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Choose either one for your search campaign

  1. Find Keywords – As stated earlier, with the new keyword planner, you can find keywords based on several options. After filling up the form, click on the “Get Ideas” option. You will be redirected to a page, which contains two tabs-“Ad Group” and “Keyword Ideas”. While the Ad Group option offers information about AdWords campaign, the Keyword Ideas option offers information about SEO keywords.
  2. Acquire Estimates on Keywords – The new keyword planner provides a person with traffic estimates as well as AdWords information about the keywords that you have typed in.
  3. Create Customized Campaigns – If you have already selected some keywords based on your prior research or via an alternative tool, you can upload it in the new planner and perform tasks, such as, filtering and organizing keywords.
  4. Hope this discussion helped you in understanding Google AdWords and Keyword Planner in a better way.

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How SEO Services are more effective than Traditional Advertising

Traditional advertising, such as billboards, are no longer the only option for companies in the 21st century. Internet marketing agencies can be responsible for carrying out SEO services which will have a greater impact.

The only form of advertising used to be billboards and print journalism such as newspapers and magazines. Although many people used to see them, this didn’t mean that they would purchase the goods or services which were detailed in an advertisement. Search Engine Optimization (SEO) is a great alternative and there are many reasons why.

Hiring an Internet marketing agency to carry out SEO services is typically cheaper than what traditional advertising costs. A billboard can be expensive yet the right people might not see it. The same also applies to newspapers and advertisements. The popularity of print advertising around the world is decreasing because more people are choosing to buy services or products online. The cost of these services can be far less than what a company would have to pay for having a billboard erected or advertisement placed in a newspaper or magazine.

Search Engine Optimization services have the potential to reach a lot of people not just in Malaysia but other customers around the world. When a billboard is placed in the middle of a city centre, only those that pass by it will see and read its information. After a while, a billboard advertisement is replaced with something else. The opposite is true with Search Engine Optimization services. Once a website has been optimised with the right keywords, web users on the other side of the world could find it. Many companies discover that, because of such services, they have customers who are from a different country than where their head office is.

There are many ways in which these services can reach its targeted audience. Traditional forms of advertising only appear in particular places. However, once a website has been optimised, links can be posted on social media sites such as Facebook, Twitter and LinkedIn. By choosing SEO services, more interest can originate from many sources.

By picking an experienced Internet marketing company in Malaysia, they can be responsible for carrying out SEO services. Optimising a website, they can confirm if any alterations should be made so that it is more accessible and can be found by an increasing number of web users. As competitive prices are typically charged for their SEO services, an internet marketing agency can make sure that their clients benefit and do not want to choose a traditional form of marketing instead.

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