Search engine optimization (SEO) is the process of increasing website traffic via organic search results. Good SEO practice will generate both quantity and quality traffic. Modern search engines use a complex algorithm to crawl, index and rank your website. Here are the top 6 things that you should know about SEO in general.
Gone are the days where stuffing your content full of keywords could result in better rankings. Search engine algorithms have become better at detecting keyword stuffing and penalize websites that do so. Nowadays, they are more likely to focus more on websites having quality content. In this case, making sure that your written content is genuinely engaging and interesting will be more likely to result in higher rankings.
2. Page speed
Online shopping has become a booming industry as people enjoy the convenience it offers. Statistics have shown that most internet users expect a webpage to load within 2-3 seconds. Any longer than that and rebound rates will skyrocket exponentially. This is why having fast page speed is very important for user experience. Making sure that your website is optimized for page speed can definitely help to attract traffic and keep them engaged.
3. Traffic does not mean profit
Imagine this, you have a lovely storefront that is able to attract tonnes of customers. However, they will not buy anything if you do not have attractive products. Besides, there are also window shoppers who do not intend on buying at all. What SEO does is to pull in more organic traffic. Generating better sales or leads ultimately depends on buyer intention and the products that you offer.
4. Link building
With SEO, building trust through link building is an important part. The key here is to have credible inbound links that point towards your site. Search engines are looking for links that are earned. Major search engines are cracking down on paid and unnatural link building behaviour. Therefore, it is better to earn links by having quality content or products and have reputable sites endorse them.
5. It gets technical
Fixing technical issues is now more important than ever when it comes to SEO. Messy layouts and buggy buttons are all red alerts of a bad website. Search engines put a lot of emphasis on websites that have excellent content management setups. Good site-wide navigation also makes crawling and indexing your website that much easier. In addition, search engines like Google also reward secure websites with a boost in ranking.
6. It takes a while
Lastly, SEO does not bring instantaneous results. Search engines require time to crawl and index your website. A good SEO strategy usually requires a period of 3-6 months to show its results. Just know that it is like planting your own garden of crops. It takes time to eventually reap the fruits of your labour. On the other hand, you can always engage with professional SEO services.