Projects For Happiness

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Have you heard of the story of a boy, who tried to save a starfish that was washed up onto the beach? Despite his effort, an old man responded by telling him that it would not make a difference because there were thousands of starfishes lying on the beach. How many can the boy actually save?
The little boy picked up another starfish and threw it back into the sea. He told the old man that he could make a difference to this one. The old man then understood that every little act of kindness is capable of changing one person’s life.

At that moment, he started picking up the starfishes and throwing them back into the ocean. People who were walking by saw their actions and slowly, more and more people came to join in the effort of rescuing the starfishes.
KHIND Starfish Foundation is founded on the basis of this story, and they are now doing their part in giving back to society.

“Projects for Happiness” is a programme by KHIND, intended for university students to design a project aimed at eradicating poverty and social problems in Malaysia. KHIND encourages students to use their creativity and innovation to come up with projects that aim to promote happiness while emphasising on the cause of poverty and social problems. The themes that participants should focus on are: poverty eradication, education, cultural and performing arts, environmental protection, animal welfare and racial harmony when constructing their proposals.

Amelia Earhart once said, “A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.”

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CEO of the KHIND Starfish Foundation, Cheng Ping Keat, at one of the ceremonies for this year’s Projects For Happiness.

Since 2014, KHIND has been funding a maximum of RM10,000 to each of the successful groups in this competition, so that their projects can become reality. Countless sponsored projects have been a success, such as volunteer-based tuition, providing jobs for Myanmar refugees and organising a play that features HIV-positive actors. These acts of kindness have brought smiles to so many individuals, fulfilling the purpose of the project.

In conjunction with this year’s “Projects for Happiness”, LOCUS-T Online will be lending a hand in giving back to the community. LOCUS-T Online is one of Malaysia’s leading online marketing companies endowed with 18 years of experience in the online advertising discipline. LOCUS-T Online provides services like Search Engine Optimisation (SEO), Google Adwords and Facebook advertising. This year, they will be sponsoring funds for this charitable programme while being part of the panel to judge the winners of the competition.

LOCUS-T Online, who is also a Google Adwords Premier Partner, is utilising this opportunity to accomplish its corporate social responsibility (CSR). Through “Projects for Happiness”, LOCUS-T wishes to gain a better understanding in CSR by involving themselves in this activity. In compliance with its objective in spreading happiness, LOCUS-T Online will make every effort to contribute to the underprivileged society.

For more information about “Projects for Happiness”, please log on to:

Two boys looking at the exhibition photos that were done by a group of university students for their project research.
Visitors listening to nursery rhymes of the Teochew culture and (right) visitors identifying the village structure of Sungai Udang portrayed in an exhibition.
University students presenting their project proposal to judges of the KHIND Projects for Happiness.
KHIND Starfish Foundation CEO, Mr Cheng Ping Keat presenting a poster of the Projects For Happiness programme.
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